Oxford Applied Training

We all know that social media is the new word of mouth and that it can be an incredibly powerful tool to drive your business forward. But before launching headfirst, stop for a moment and take in some sound advice from experts!

Course Content

Module 1: Marketing Tools & Tips for Success

1.0 Determine Your Goals
1.1 Create Your Persona or Voice
1.2 Decide On Your Platforms
1.3 Establishing A Social Media Manager
1.4 Coordinate with Customer Service
1.5 Create a Predetermined Crisis Management Plan
1.6 Stick to the Script
1.7 Build Relationships With the Media
1.8 Find Your 'Evangelist'
1.9 Stay Informed Part 1
1.10 Stay Informed Part 2

Module 2: Marketing Tools & Tips for Success Cont'd

2.0 Bitly
2.1 Woobox
2.2 Woobox Cont'd
2.3 HootSuite
2.4 HootSuite Cont'd
2.5 Storify
2.6 Social Media 'Rules' and Tips
2.7 Social Media Conclusion
2.8 Tweetdeck - Boolean Search