Social Media
Social Media is the new word of mouth, and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This training bundle includes ten hours of training covering Facebook, Twitter, Linkedin, Reddit, Pinterest and many others.
Course Content
Module 1: Introduction
1.0 Social Media Introduction
1.1 Creating an Google Account
1.2 Setting Up Your Twitter Account
1.3 Getting Your Twitter House in Order
1.4 Why Facebook for Your Business?
1.5 Using Facebook as a Business
1.6 Setting Up Your Business Page
1.7 Setting Your Cover Photo
1.8 Tying It All Together
1.9 Tip - Adding Admins in Facebook
Module 2: Adjusting Your Facebook Settings
2.0 Adjusting Your Settings - Part 1
2.1 Adjusting Your Settings - Part 2
2.2 Adjusting Your Settings - Part 3
2.3 Updating Your Page Info - Part 1
2.4 Updating Your Page Info - Part 2
2.5 Tips for Getting 25 Likes
2.6 Using Facebook as Your Business Page
Module 3: Posting on Facebook
3.0 What Kind of Person Would Your Business Be?
3.1 How to Post to Facebook
3.2 What to Post
3.3 Sharing Posts
3.4 Sharing Links
3.5 Pinning and Highlighting with Posts
3.6 Tips for Generating Traffic
3.7 Getting Notifications and Staying in Clients New Feed
3.8 Comment Moderation
3.9 The Activity Log - Where Do Hidden Posts Go?
3.10 Scheduling Posts
Module 4: Facebook Advertising
4.1 Setup Advertising Account
4.2 Types of Advertising on Facebook
4.3 Ad Testing
4.4 Choosing Our Audience - Location
4.5 Choosing Our Audience - Age and Gender
4.6 Choosing Our Audience - Precise Interests
4.7 Choosing Our Audience - Broad Categories
4.8 Choosing Our Audience - Connections
4.9 Choosing Our Audience - Advanced Targeting Options
4.10 Choosing Our Audience - Campaign and Budget
4.11 Other Types of Ads Part 1
4.12 Other Types of Ads Part 2
4.13 Ad Campaign Manager Part 1
4.14 Ad Campaign Manager Part 2
4.15 Outside URLs
4.16 Building Ad Text
4.17 News Feed Format & Creating Your Audience
4.18 Creating Your Audience / Campaign Pricing & Schedule
4.19 Ad Campaign Tracker
Module 5: Facebook Insights
5.0 Facebook Insights - Overview Intro
5.1 Analyzing Page Posts
5.2 Engaged Users
5.3 Talking About This
5.4 Virality
5.5 Likes
5.6 Reach
5.7 Reach & Frequency
5.8 Page Visits
5.9 Talking About This
5.10 Conclusion
Module 6: Facebook Analytics
6.0 New Facebook Analytics Overview
6.1 Page Likes
6.2 Post Reach
6.3 Page Visits
6.4 Posts
6.5 People
Module 7: Twitter
7.0 Limiting the Number of Actions
7.1 Setting Your Twitter Preferences
7.2 Finish Setting Up Your Profile
7.3 Twitter Widgets
7.4 Who to Follow
7.5 Connect
7.6 Bringing Followers from Facebook
7.7 Intro to Hashtags
7.8 Examples of Hashtags
7.9 Monitoring What's Going On
7.10 Using Twitter for Social Listening
7.10 Social Media Tips
7.11 Hashtags Across Social Media
Module 8: Pinterest
8.0 Overview of Pinterest
8.1 How does Pinterest Relate to Your Business?
8.2 Industry Specific Sites
8.3 Social Media Tip #P
8.4 Conclusion of Pinterest
Module 9: Reddit
9.0 Introduction to Reddit
9.1 The Rules of Reddit
Module 10: Tumblr
10.0 Tumblr Introduction
10.1 Setting Up A Tumblr
10.2 Dashboard
10.3 Posting to Tumblr
10.4 Testing Your Post
10.5 URL post
10.6 Chat post
10.7 Audio on Tumblr
10.8 Video on Tumblr
10.9 Tumblr Conclusion
Module 11: LinkedIn
11.0 Introduction to LinkedIn
11.1 Overview of the Interface & Settings
11.2 OpenLink Settings
11.3 LinkedIn Groups
11.4 Adding and Removing Applications
11.5 Basic Account Settings
11.6 Updating Your Public Profile
11.7 LinkedIn Connections, Groups and Pages
11.8 LinkedIn Channels & Today
11.9 Advertising on LinkedIn
Module 12: Google+ and Youtube
12.0 Introduction to Google+
12.1 Overview of the Interface
12.2 Setting Up a Google Plus Page
12.3 Linking Your Other Social Networks
12.4 Linking Your Website to Your Google+ Page
12.5 Review of Your Google+ Dashboard
12.6 Notification Settings for Google+
12.7 Photo Settings in Google+
12.8 Google+ & YouTube
12.9 YouTube Advanced Settings
12.10 Interface for Uploaded Videos
12.11 Sharing Videos Across Your Social Network
12.12 Updating Your About Section
12.13 Quick Recap of Everything Covered So Far
Module 13: Best Practices
13.0 Determine Your Goals
13.1 Create Your Persona or Voice
13.2 Decide On Your Platforms
13.3 Establishing A Social Media Manager
13.4 Coordinate with Customer Service
13.5 Create a Predetermined Crisis Management Plan
13.6 Stick to the Script
13.7 Build Relationships With the Media
13.8 Find Your 'Evangelist'
13.9 Stay Informed Part 1
13.10 Stay Informed Part 2
Module 14: Additional Tools
14.0 Bitly
14.1 Woobox
14.2 Woobox Cont'd
14.3 HootSuite
14.4 HootSuite Cont'd
14.5 Storify
14.6 Social Media 'Rules' and Tips
14.7 Social Media Conclusion
14.8 Tweetdeck - Boolean Search
